The Sardine Run is one of the most spectacular marine events in the world, attracting scuba divers, free-divers, snorkelers, photographers – in fact any and all nature enthusiasts, from all over. The planet The best place to witness this breathtaking migration is along the eastern coast of South Africa – specifically in the Eastern Cape Province.
The phenomenon of the Sardine Run actually originates in the Western Cape, moving down to the Southern Cape and then up to the Eastern Cape (where all the diving interactions happen), then onward to Kwa-Zulu Natal province, where the traditional Sardine Run is experienced as a coastal phenomenon, with huge shoals of sardines moving north in the shallow coastline areas, and often beaching themselves, where shore-based fisherman gladly scoop them up by the crate-load.
Some of the prime Eastern Cape locations include:
East London, Coffee Bay and Port St Johns. The premium location however, is just south of Waterfall Bluff, at the village of Mbotyi. Waterfall bluff is a natural staging area for the sardines as they move up the east coast, as the coastline shape and under-sea topography form a natural bottleneck, in which the sardines gather in their millions, waiting the next opportunity to follow their current of choice, up the coast.
The first professional videography (BBC Blue Planet) was filmed off Waterfall Bluff, and it remains the most powerful location for sardine-predator interactions. The village of Mbotyi is the closest possible launch site, 7km south of the bluff, in a straight line.
Best Time to Witness the Sardine Run
The Sardine Run opportunity in the Eastern Cape occurs annually from early June to end July, when cold ocean currents push massive shoals of sardines northward along the coast. The best months for observation, at Waterfall Bluff are late June and early to mid-July, as this is when the migration reaches its peak, and marine predators are most active.
Ways to Experience the Sardine Run
There are several ways to witness this natural phenomenon, depending on your preference for adventure and comfort:
- Boat Tours
Boat tours are one of the most popular and accessible ways to experience the Sardine Run. These tours allow visitors to get close to the action and witness the interaction between sardines and their predators. Many operators offer guided tours from all the key locations in the Eastern Cape.
- Diving and Snorkelling
For a truly immersive experience, scuba diving and snorkelling offer a breathtaking view of the Sardine Run from below the surface. Divers can swim among massive bait balls while witnessing sharks, dolphins, and whales in action. Popular dive operators provide packages specifically designed for this event.
- Aerial Viewing
For those who prefer a broader perspective, helicopter or microlight flights provide a bird’s-eye view of the migration. This allows visitors to appreciate the scale of the event and capture stunning aerial photographs.
- Coastal Viewing
If you prefer to stay on land, certain coastal locations provide excellent vantage points to witness the Sardine Run. Beaches and cliffs along the KwaZulu-Natal coast offer a chance to see large shoals moving near the shoreline, along with seabirds diving for fish.
Tips for Tourists
To make the most of your Sardine Run experience, keep the following tips in mind:
Book in Advance – The Sardine Run is a seasonal event, and tours fill up quickly. Booking early ensures a spot on the best tours.
Choose the Right Gear – If you plan to dive or snorkel, ensure you have a wetsuit (as the water can be cold) and proper diving equipment.
Respect Wildlife – Always follow the guidance of your tour operators to avoid disturbing marine life.
Bring a Camera – Whether you are diving or watching from a boat, capturing this phenomenon on camera is a must.
Check the Weather – Ocean conditions can vary, so check forecasts and be flexible with your travel plans.
The Sardine Run is a once-in-a-lifetime experience for marine enthusiasts, offering a unique opportunity to witness nature at its most dramatic. Whether you choose to dive among the sardines, watch from a boat, or enjoy an aerial view, this event is a spectacular sight that should not be missed. Plan your trip wisely, follow expert guidance, and prepare for an unforgettable adventure!
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